Fountain pens have been seen as archaic for several decades, but Pilot is looking to change that. Their Metropolitan fountain pen has been a gateway that converts ballpoint writers to fountain pen defenders. I created a campaign that highlights the Metropolitan’s drawbacks to show why many people are returning to the classic pen type.
ANNCR: This
SFX: BALLPOINT CLICK
ANNCR: is a ballpoint pen, disposable and easily forgotten. This
SFX: METROPOLITAN OPENING
ANNCR: is the Pilot Metropolitan, a fountain pen for everyday use. See if you can hear the difference: Ballpoint
SFX: BALLPOINT WRITING SAMPLE
ANNCR:Metropolitan
SFX METROPOLITAN WRITING SAMPLE, SIMILAR TO PREVIOUS SAMPLE
ANNCR:Ballpoint
SFX: BALLPOINT WRITING SAMPLE
ANNCR:Metropolitan
SFX METROPOLITAN WRITING SAMPLE, SIMILAR TO PREVIOUS SAMPLE
ANNCR:Ballpoint
SFX: BALLPOINT WRITING SAMPLE
ANNCR:Metropolitan
SFX METROPOLITAN WRITING SAMPLE, SIMILAR TO PREVIOUS SAMPLE
ANNCR: If the Metropolitan sounds better to you, imagine how much better it
is in the hand. It won’t help you write better, but it’ll feel nice.
