In 2022, London-based community theatre organization Musical Theatre Productions was given a grant to launch a new wing, Silver Spotlight. This wing was aimed to create a space for people over 55 to perform and re-engage with local arts. I worked with MTP’s board member’s to develop branding, social media strategy, and content for this extension.
By creating suspense and spectacle with copy that enticed new audiences as much as the existing community, we were able to draw in more than one hundred attendees to our launch event. With local media coverage and word of mouth, the buzz we generated led to a sold-out inaugural run. This momentum has continued as the wing has grown to be the most lucrative part of MTP, garnering recognition in both the Toronto Star and Playbill, an international theatre publication.
